Tuesday, April 28, 2015

EVERYTHING WE ARE, IS IN EVERYTHING WE DO

Awesomesauce is a creative digital marketing agency that brews Awesomeness in your marketing initiatives. We love innovation, design and technology and establishing a two way communication with people around the world.

The company was founded in 2013 by an experienced Digital Marketing Professional Divesh Gupta and in such short span have  established a reputation of a Creative Digital Marketing service provider.
Awesomesauce caters to all digital needs of a brand, business or individual from social media management to brand management and from graphic designing and web designing to website development.  Our  team of digital marketing enthusiasts are always motivated to do world class work and to ensure that you get the best services.  The team comprises of specialists in strategy and planning , insights and analytics, social media, content development , web design and search engine marketing.

We at Awesomesauce believe in transparency and simplicity. We take up the projects and work on definite timelines as we don’t like to let our clients wait. Our methodology to make it crisp are to understand the brand, then research about the target audience and the competition, post that we conceptualization relevant campaigns. Next step is to align the campaign with other tools and then activate the & then monitor and report regularly.

We as a digital agency delve into the heart of what makes a brand and give it a vision and a voice. We use technologies that are cutting edge so as to obtain maximum visibility which in turn ensures deeper engagement with the target audience

If you are in need for a company who can be one stop shop for all your digital need then contact us at +91 9818575483 or +91 8860285357.

Friday, April 24, 2015

Take A Load Off Your Joints: Dealing With Arthritis

Arthritis is a simple mechanical failure of our bodies. The cartilage wears out in certain joints, mainly

the hip, knee, lower back, neck and hands which leads to stiffness, pain and ultimately lead to

almost total immobility.

But these mechanical explanations are not entirely convincing, as logically the more one uses the

muscles the stronger they should become; rather than wearing out. Moreover, we don’t see that

two people leading the same active life develop bad hips or knees at the same time or to equal

severity. In fact, it is the disuse that should lead to muscle weakness.

So what factors besides wear and tear can explain arthritis?

The most common arthritis affecting is degenerative arthritis know as osteoarthritis (OA). There are

many other forms, but the majorly recognized is rheumatoid arthritis, which is not caused by wear

and tear or aging but is rather an autoimmune disease.  As the cartilages health deteriorates, due to

any cause, the underlying bone also starts degenerating. Other parts of the joint like ligaments,

meniscus (a fibrous band covering part of the knee) and muscles, become altered as well.

Inflammation causes a burning pain and even bone spurs could form. With time the joint starts

getting stiff and even small movements can get really painful and difficult.

Joints are remarkable pieces of nature’s engineering, which move with frictionless ease. The knee is

the largest joint in the body, as it connects the femur (thigh bone), tibia (shin bone), fibula (outer

shin bone), and patella (kneecap). It is a hinge joint, with a limited range of motion. It is held

together by an extensive network of muscles, ligaments, and tendons, which provides added

stability to the joint and permits it to move at the same time. However it is also one of the reason for

the knee joint being so prone to injury.

The hip is a ball-and-socket joint which is located near in the area where the femur meets the pelvic

cone. This construction allows the hip joint to have a large range of motion. This joint however

needs sturdiness to support the body’s weight for standing, walking or running. Since the ball-

shaped head of the femur is the only moving part of the hip joint, hence both the femoral ball and

the socket it fits into (the acetabulum) are covered with hyaline cartilage. The rest of the femur is

attached with the femoral ball by a thin neck region. This is also the part of the hip joint that most

often get fractured during old age.

Now coming to the question that, how the joints deteriorate?

The breakdown of joint cartilage starts long before any symptoms surface. It is considered that in the

early stages the inflammation occurs as cytokines (which is a substance released by the immune

system) and other chemicals get into the joint. Due to which, the normal healthy cartilage matrix

starts to degrade. And as the cartilage cells attempts to repair this damage it causes the cartilage to

swell.

With time, the cartilage softens and loses its elasticity. It is observed that microscopic flakes and

clefts appear on the surface of the cartilage ant the joint space narrows as cartilage is lost. And this

process keeps happening repeatedly, the underlying bone gets exposed, which causes the bone to

rubs against the bone of joint. Eventually, the bone becomes increasingly vascularized (filled with

blood vessels), thicker, and denser. This can cause cysts in the bone, and as the bone cells attempt to

compensate for lost material bone spurs can develop. These changes and the stress they bring on

lead to the damage of the connective tissue, muscles, ligaments, nerves and also the synovial fluid

that lubricates the joints.

As we have understood the process of joint deterioration, let’s look into some of the prominent

causes of Osteoarthritis.

Endocrine: People with diabetes are more prone to osteoarthritis. Other endocrine
problems like hyperparathyroidism, acromegaly, hypothyroidism and also obesity, can
promote osteoarthritis development.

Posttraumatic: There exist two major kinds of traumatic causes: macrotrauma or
microtrauma. Macrotrauma is an injury to the joint for example a bone break which causes
the bones to line up inadequately (malalignment), lose of stability, or damaged cartilage.
Microtrauma however occur over time (chronically) for example repetitive movements or
the overuse experienced in several occupations.

Inflammatory joint diseases, which include infected joints, chronic gout, and rheumatoid
disease.

Metabolic: Diseases causing problems of metabolism may also lead osteoarthritis, for
example Paget’s disease and Wilson disease.

Developmental or Congenital i.e. Abnormal anatomy like unequal leg length can also lead to
osteoarthritis.

Genetic: A genetic defect can lead to breakdown of the protective architecture of the
cartilage. For Example collagen disturbances such as Ehlers-Danlos syndrome.

Neuropathic: Diseases like diabetes, etc can cause nerve problems. As the body loses the
sensation it can affect how the body knows the position and condition of the joints or limbs.
In simple words, the body cannot tell when it is injured.

Since I have taken you through the facts about arthritis, let’s look into the Prevention and relief

aspect. In total honestly I would like to mention that there is no cure for osteoarthritis till now,

however there are steps that one can take to reduce the chances of developing this disease and also

to manage the symptoms if you already have it.

1. Weight Control: Maintaining a normal weight can greatly reduce the chances of

2.  Exercising: Consistent low-impact exercises can help lose weight, prevent knee OA and

3.  Protect the Joints. An injury to the knee can change the alignment in the joint which

4. Diet: Consuming certain foods and drinking plenty of fluids can help to relieve

5. Heat and cold: An easy way to ease inflammation, swelling and discomfort is Heating

6. Topical medications: There are several topical nonsteroidal anti-inflammatory drugs like

7. Supplements: Some studies have found Glucosamine and chondroitin sulfate to be

8. Injections: People with acute OA can opt for Injections which are interred into the

In my experience though, the treatment that has proven beat is Physical therapy, Yoga and

Acupuncture. Arthritis creates a vicious circle: painful joint causes restricted movements, and then

the lack of movement makes the muscles weak and tight. In this scenario physical therapy (PT) yoga

and Acupuncture can be extremely helpful in getting healing to a point where you can do everyday

activities without difficulty. Let me take you through how each of these healing techniques prove

beneficial in treating arthritis.

Physical therapy helps the muscle stretch and strengthens itself, which in turn helps to stabilize it,

increase range of motion and lessen the pain. An experience physical therapist can teach the pain-

relief techniques, suggest helpful devices like a shower stools and long-handled shoehorns, etc and

also provide with a diet plan for weight loss. In my practice I have seen that combining Manual

therapy (in which variety of hands-on techniques are employed) with exercise therapy has proved

fruitful to the patients.

Yoga takes a whole-body approach to joint problems by emphasizing on realigning bones and on

overall posture, which helps in relieving stress on the joint and avert further damage. With

consistent yoga one can gain muscle flexibility and even lessen their pain.

Acupuncture has proven to be the most successful technique at relieving pain, but it can also have a

positive effect on other symptoms that appear in the three primary forms of arthritis.

Acupuncture relieves pain in three ways. First, it helps the body produce chemicals called

endorphins (similar to morphine), which curb the perception of pain. Second, it works via the

nervous system by blocking the transmission of pain signals to the brain. Third, it deactivates trigger

points which are tender and extremely reactive areas that develop in the muscles of the body. They

are the ones responsible for chronic pain and can be found around the arthritic joints.

Not only this acupuncture has the an anti-inflammatory effect as it stimulates the adrenals which

can produce natural steroids. This can help in healing rheumatoid arthritis, which is characterized by

inflammation (swelling, heat, redness and pain) in and around joints. Also, acupuncture helps in

producing the hormone that draws calcium out of bones by stimulating the parathyroid glands. This

hormone works on the arthritic deposits which can heal the second and most common form is

osteoarthritis.

Having being treating this disease from a long time now I would like to advice all those suffering

from arthritis to become an educated patient. Resolve to have healthy diet, exercise properly and

use healing techniques and try to keep a positive mindset. This will help you in living a better and

you will be able to remain active even with arthritis.

Now, to become a more informed patient I have mentioned couple of aspects that you should ask

your doctors about . It’s important to get all the information you need to make an informed decision

about the right treatment for you.

Ask about the local resources with which you can educate yourself.

Which therapist to refer : physiotherapist , rheumatologist, , occupational therapist or orthopedic  surgeon?

Ask about the possible side effects of the medications given to you.

Things you can do minimize the chances of side effects.

What will be the signs that can help you know if drug is working.

What medications should you stop taking before the treatment?



In the end I would like to point out that though there is no cure for arthritis, but be more vigilant

about your body so that you can be diagnosed early and start the right treatment in time. This can

help you in taking control of your disease and may delay or even avoid severe damage to your joints.

Most people with arthritis can make themselves capable of leading an active and productive life with

the help of the right medication, surgery (if required) exercising, rest and joint protection

techniques.